NEWS ARTICLE - May 29, 2008

Auto Buyer Consultants_NeoSynergy Commanded Center Ring at Digital Dealer Conference

2008 Digital Dealer Conference in Orlando
A CIRCUS OF VENDORS
By: D. Rawls, President
Auto Buyer Consultants, LLC

WOW! An exclamation readily associated with events and happenings that venture beyond the window of what is ordinary, has to be the perfect description for the exposition floor at this year’s 4th Digital Dealer Conference in Orlando. Opening with a healthy smorgasbord of direction from icons in the Internet Sales Consulting profession, David Kain and Cory Mosley, this year’s conference had all the big names, addressed the big issues, and featured the big technologies. Indeed, Mike Roscoe has parlayed his expo into an industry ‘must attend’.

THREE RING CIRCUS
From ADP, Reynolds, AutoTrader, Cars.com, and NeoSynergy, to Dealerskins, KBB, IMN, and Dealix, every measure was taken throughout the industry to ensure that product representation was not a shortcoming. However, there were three main attractions on the exposition floor.

The omnipresence of mega-media funded AutoTrader.com and Cars.com played flank to a new kid on the block by the name of NeoSynergy. At the center ring of this bazaar of sorts, the leadership of this new mother ship (much of whom have long ties to the industry, including past tenure with Reynolds and Reynolds) announced product tie-ins with Google to an exciting toast of blue, red, yellow, blue, green, red martinis – custom decorated to commemorate the occasion. Impressive in every aspect, NeoSynergy commanded the center ring at this year’s conference. This ambitious company out shown the flanking rings by wielding a cutting-edge approach to listing prices for dealers, called Best Deals.

At the booth, heavily clad with the blue, green, and black of its moniker, NeoSynergy representatives gave multiple interactive presentations to individual dealer professionals on how their Best Deals product generates quality leads from sites such as AOL and integrates with Google Maps, and then signed them up to begin benefiting right away. During the entire event, C-level leadership from the company was at the booth and made it plain to all why their vision is best. At a break away session I attended (one of the only truly interactive sessions at the conference, as I understand it), NeoSynergy CEO David Wassman presented the facts about consumers’ migration to online retail automotive transactions, and led a search for the best deals on various products – including, of course, a car. To say NeoSynergy was the talk of the town would be a gross misinterpretation. They seemed to own this show!

About PowerDEX, Inc. / ControlCSI

PowerDEX, Inc. (www.PowerDEX.net), of Reno, Nev., is the developer of the ControlCSI (www.controlcsi.com) hub of web-based applications created exclusively for the Automotive Industry. In addition to NeoSynergy’s products, the ControlCSI suite includes ChatDEX, an innovative live-chat program; ChatDEX+, which integrates ChatDEX with a 24/7 live-chat monitoring center; MailDEX, an enterprise-level mail server; CallinDEX, a total call-in solution; and AnaDEX, a ground-breaking analytics program that provides in-depth reporting and unbiased result comparisons of a dealer’s various marketing campaigns.

In all, ControlCSI enables a dealership’s ability to observe and engage customers in ways never before possible.

For further information about PowerDEX or ControlCSI, please call 1-866-721-7366 or visit our website at www.controlcsi.com and fill out a short contact form.

About NeoSynergy, Inc.

NeoSynergy, Inc. (www.neosynergy.net), based in Bloomfield Hills, Mich., is a provider of web-based enterprise automotive retail management, advertising and e-commerce software and services to the Automotive Industry. NeoSynergy's applications enable manufacturers, service providers, dealers, and consumers the ability to link in real time via the Internet to conduct vehicle, parts, and service transactions.

CONTACT
Tann Teeples – Administrative Liaison
(866) 721-7366